Free Fall was formed by guitarist Mattias Bärjed – while playing guitar with the Swedish band "The Soundtrack Of Our Lives" Mattias felt the urge to form a classic four piece band (drums, guitar, bass, lead vocals) that would play straight up heavy rock n roll.
As far as a musical direction there was a clear intention to sound like a mix between early Van Halen, the Stooges and the WHO. Other obvious influences on the band would be rock classics such as Led Zeppelin, UFO, AC/DC and Judas Priest to name a few. First in line to join the band was long time friend and bass wizard Jan Martens, who was joint shortly there after by drummer Ludwig Dahlberg (International Noise conspiracy).
The final, last and very vital piece of the Free Fall puzzle was to find a lead vocalist. And not just any vocalist - but a guy that could deliver the very high standard closing in on over the top vocals that the band was looking for to front Free Fall. The word hit the streets that the band was looking – for a vocalist in the school of Steve Marriot and Bon Scott – and after some time help was found from Mattias and Ludwigs long time friend and producer Don Alsterberg (Graveyard, José Gonzales etc).
Don claimed that he knew a guy called Kim from his hometown – that he was close to sure was the right guy for the job. Kim Fransson showed up at rehearsals, the band jammed a couple of songs and the rest will be history. After signing a deal with Nuclear blast the band went into Studio Cobra in Stockholm and have together with producer, engineer and mixer Martin Ehrencrona recorded an album that will show the world what Free Fall and their Freedom rock is all about. - Power and volume
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