At the same time, the NUCLEAR BLAST street team is completed. The Wacken Open Air in August 2000 sees its first big operation distributing flyers and making sure that NUCLEAR BLAST becomes known throughout the festival grounds. By the end of 2001 the street team is made up of more than 50 permanent members spread over the whole of Germany to distribute promotion material and hang up posters on festivals, concerts and in discos and clubs.
In the early years of 2000, on the other side of the globe, Nuclear Blast America, Inc. made the move from the office in Tampa, FL to a new office in Philadelphia, PA.
In late 2000, Nuclear Blast America, Inc. then struck a strategic partnership deal with Century Media Records and thus, relocated once again, heading west to California.
The Nuclear Blast America, Inc. office hit the ground running from a home-based office in Los Angeles, CA shared with well-known metal label, Century Media Records.
In late 2002, both record labels acquired the building / warehouse which currently stands at 2323 w. El Segundo Blvd. in Hawthorne, CA. Since the company continued to expand (both success and staff-wise), everyone eagerly got packing and made the jump from the home office to their new ‘official’ office.
Nuclear Blast America, Inc. were more than ready to take their marketing and distribution needs to another level. The independent Metal label was about to become one of the largest in the nation.
In the USA, 2002 marked another great success with chart topping albums such as SOILWORK
’s Natural Born Chaos
. To great acclaim, these albums continue to be considered ‘classics’ among the metal community.
In Europe, 2002 also marked the next important milestone in the company's history: MANOWAR’s single Warriors of The World achieves the highest entry in the German single charts since the founding of the label. The song charts at no. 15.
Shortly after, the release of the Warriors of The World United album picks up the thread of success charting at no. 2 while staying on the German hit parade for 25 solid weeks. Later on the release also received a gold award.
At the end of 2002, the opening of the South American office in Sao Paolo, Brazil also marked an excellent round-off for the year. NUCLEAR BLAST no longer displayed any resemblance to the former ‘one-man’ show in Donzdorf.